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Online Resources for Small Businesses

Running a small business is no small feat. Whether you’re a seasoned entrepreneur or you’re just getting started, we’ve compiled some helpful online resources for small business owners that you may not know about. And the best part? Most of them are completely free.

Google Search and Productivity Tools

Online visibility can make or break a small business. Take advantage of Google’s tools for business owners. From Google My Business, which puts you on the map, to the Google Workspace suite of tools, to Google Analytics, Google offers many solutions for entrepreneurs. One tool you may not know about is the Google Search Central tool (formerly Google Webmaster), which helps you optimize the SEO of your website and helps increase your organic search rankings.

SCORE Business Mentorship

SCORE is the nation’s largest network of volunteer, expert business mentors. It’s dedicated to helping small businesses get off the ground, then grow and achieve their goals. With more than 10,000 dedicated volunteers, SCORE provides a wide range of services—many of them free—to entrepreneurs, including mentoring, online workshops, events and an extensive library of resources.

Allegiance Bank Business Banking Resources

Allegiance Bank offers convenient business banking solutions to streamline your financial needs and grow with you. Allegiance requires a minimum opening balance of just $500, offers customers refunded fees from any ATM, and provides easy online integration with QuickBooks. With the Business Checking Plus account, Allegiance bankers will even process up to 200 checks per month at no extra charge. If you need access to capital to help fund your business, Allegiance Bank can help you navigate all of your business loan options, including lines of credit, working capital term loans, equipment financing, Small Business Administration (SBA) loans and Paycheck Protection Program (PPP) loans.

Asana Project Management Software

For any small business, project management is essential. One popular, highly rated app is Asana, which provides a free basic plan that can help you manage tasks, projects and collaborate with your team. Taking advantage of project management software can help you make the most of your time with better planning, scheduling and file sharing.

HubSpot and Mailchimp Email Marketing Tools

Email marketing plays a huge role in building lasting relationships and communicating with customers. According to HubSpot’s email marketing stats, email provides a whopping 3,800% ROI, making it one of the most cost-effective marketing options for small businesses. In addition, 80% of business professionals believe that email marketing increases customer retention. To help you get started, Mailchimp offers a free account for businesses with under 2,000 email contacts. The free account offers more than just basic email templates. It also has multichannel tools that can help you build websites, forms and landing pages and market yourself online—with no tech skills required. If you’re looking for a more powerful customer relationship (CRM) software, HubSpot’s basic CRM is completely free. And it’s expanded starter suite with marketing automation starts at just $50/month.

Dropbox Cloud Storage

While there are many secure cloud storage options available for personal and business use, Dropbox Basic allows you to store up to 2 GB of photos, documents and other files from multiple devices for free. Storing important files in the cloud allows small businesses to keep backups of important (and often irreplaceable) files safe. Cloud storage also makes it easy to organize content, access essential files and send large files through shared links.

WordPress Website Software

WordPress is a powerful, open-source software platform that anyone can use to create and share content. In fact, more than 40% of all websites use WordPress as a content management system. While the software itself is free, WordPress still requires templates, hosting and plugins. The best part about using WordPress is its flexibility. With hundreds of thousands of themes, plugins and support options, WordPress lets you create virtually any type of website—from a blog to a business website to an expansive eCommerce store. Not feeling tech savvy? Squarespace and Wix offer beautiful, intuitive website builders that are affordable and easy to use.

Visit our Financial Education Center for even more small business essentials.

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