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Customer Spotlight: Crave Cupcakes

If you live in Houston, you’ve probably had a cupcake, cookie or gourmet latte from Crave Cupcakes. A Houston staple, the cupcakery’s name has been synonymous with the best cupcakes in town for over twelve years. Houstonians are able to grab a treat at Crave from any of their three locations in The Woodlands, Rice Village area or Uptown Park.  

A Day at Crave 

As a small business, Crave’s owners, Brad, Peter, and Elizabeth, wear many hats. Behind the scenes, you can find them brainstorming ways to come up with even more delicious cupcake flavors – and tasting the newest ideas. They also work to create brand identity awareness, take photos of their delicious products and update their website regularly. Content creation and social media planning is key for Crave, their Instagram account, @cravecupcakeshtx, currently has over 21,000 followers! The Crave team also works to curate fresh content for their ever-changing menu boards as well as plan seasonal window graphics and poster art displays.  

Partnering with Allegiance 

Crave Cupcakes is a long-time Allegiance Bank customer. The team came to Allegiance Bank when they were adding their store in The Woodlands and were in need of the services that come with this type of growth. Dillon Wilcox, SVP, Commercial Lender at Allegiance Bank’s Woodway office, has helped all three of Crave’s locations with cash management, fraud prevention, and general banking. Crave values the ability to have a personal relationship with Dillon and the rest of the Allegiance team, especially the quick responses received when any questions or concerns arise.  

Crave describes the experience of banking with Allegiance Bank as working with a small-town bank, where you walk in and are recognized by the faces assisting you – and you too know the bankers by name. 

What to Order 

If you’re craving something sweet, Crave’s best-selling products are their Red Velvet and their Strawberry cupcake, which is studded with real strawberries and has a strawberry puree buttercream frosting. Other flavors recommended by the Crave team are Salted Caramel, Birthday Cake, and Carrot.  

Valentine’s Day Tip 

As Valentine’s Day approaches, plan to show love to someone special this year with a Crave customer favorite. Valentine’s Day order favorites range from the Strawberry Buttercream Frosted Cookie, Red Velvet Cupcake, Strawberry on Chocolate Rosette Frosted Cupcakes and the Valentines Confetti Cupcakes. 

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